ILLUSTRATION - Move Forward, Play Hard, Triumph.
![](https://freight.cargo.site/t/original/i/ad6bca796429e35c6b0c403aad359df0df9a8255cff70d797d9a0025ee077d0e/Artboard-1.jpg)
![](https://freight.cargo.site/t/original/i/f44934a1579703ba4a31a4953c10bf252b85333fd35959a3ae72432a29a3f924/Wall-Poster-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/22a8c758b07cfd2a3da9a34d5583f075542b5f76f547aa75fdb935baa15b17b8/art2.1.jpg)
![](https://freight.cargo.site/t/original/i/0c842ae2c765f6b48b24097938938620e09b9fbbd3e0615093e8376bc61c6a12/Art3.jpg)
![](https://freight.cargo.site/t/original/i/3c3cf70a61c6b297218b2c5d08a51bb8143c8b2d55be9edd407b9e7fcda036f4/art4.jpg)
![](https://freight.cargo.site/t/original/i/58e9612f6fd422ebb8fe628c7f868a8d6718ec92ec23cda451d66e1a312f88f3/Tote_Adidas2.jpg)
![](https://freight.cargo.site/t/original/i/dfe92463311360ced8ffd0c5e1ea3d41dd89d3da5c8ab1b69955df03f1719588/Tote_Nike--Checker2.jpg)
![](https://freight.cargo.site/t/original/i/de3c48c74ee2fa8d5c6c6e72aaa6d1e416de2add34633c81433dcd6ca6dccbf3/art5.jpg)
![](https://freight.cargo.site/t/original/i/cba811667c24b3bf10c05025f1dce46c29b35104570ec54cb9c9a89bfaa59dfb/Jordan1.gif)
![](https://freight.cargo.site/t/original/i/87a769bd951845cde3804225bc7f1f6b714192621a8f2293e2dc1310fb520f93/Japan01.gif)
![](https://freight.cargo.site/t/original/i/071a4fc3bc968e467880afa74253eeed19735ae9b4159605d73881f95603fb89/Window-Banner-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/4050934942a465dcc38dc9c401115a997b501eb77cb6a60178ee7816380cb8bc/art6.jpg)
![](https://freight.cargo.site/t/original/i/ecf6d6402b5523d2ba4b9a192641f0b9bd9ead055817597dbb3158f4308e89d1/Yoga.jpg)
![](https://freight.cargo.site/t/original/i/73408a0ac5de51805abdec2c6224af8656b77d84e0d11c2733f01d79ff49030e/Running_IG.jpg)
![](https://freight.cargo.site/t/original/i/0eb8e77835d6597fddaa20641699e31be173b304562e9247b7216a43bfd398bf/Strech.jpg)
Client: Personal
ArtDirection & Illustration: Kenzo Hamazaki
Year: 2023
Move forward, play hard, triumph.
This is a fictional campaign that I created just to explore and have fun with sports scenes. I wasn't a sporty person, but after the COVID-19 pandemic, my interests changed. I started exercising and participating in sports, and I discovered that it's enjoyable.
I found myself particularly drawn to running—it's one of the best moments of my day. It's just me, the road, and the wind. Reflecting on this personal feeling, I began to consider how other people, especially athletes, feel when they are playing.
During my research, a common theme emerged: athletes experience a surge of energy and a state of "flow" when they are engaged in their sport. With this in mind, I attempted to capture this energy and flow in all of my illustrations.
I had a lot of fun creating these illustrations and experimenting with mockups. I hope you enjoy them and perhaps find some inspiration to exercise.
This is a fictional campaign that I created just to explore and have fun with sports scenes. I wasn't a sporty person, but after the COVID-19 pandemic, my interests changed. I started exercising and participating in sports, and I discovered that it's enjoyable.
I found myself particularly drawn to running—it's one of the best moments of my day. It's just me, the road, and the wind. Reflecting on this personal feeling, I began to consider how other people, especially athletes, feel when they are playing.
During my research, a common theme emerged: athletes experience a surge of energy and a state of "flow" when they are engaged in their sport. With this in mind, I attempted to capture this energy and flow in all of my illustrations.
I had a lot of fun creating these illustrations and experimenting with mockups. I hope you enjoy them and perhaps find some inspiration to exercise.