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ILLUSTRATION -  Move Forward, Play Hard, Triumph.

Client: Personal

ArtDirection & Illustration: Kenzo Hamazaki

Year: 2023

Move forward, play hard, triumph.

This is a fictional campaign that I created just to explore and have fun with sports scenes. I wasn't a sporty person, but after the COVID-19 pandemic, my interests changed. I started exercising and participating in sports, and I discovered that it's enjoyable.

I found myself particularly drawn to running—it's one of the best moments of my day. It's just me, the road, and the wind. Reflecting on this personal feeling, I began to consider how other people, especially athletes, feel when they are playing.

During my research, a common theme emerged: athletes experience a surge of energy and a state of "flow" when they are engaged in their sport. With this in mind, I attempted to capture this energy and flow in all of my illustrations.

I had a lot of fun creating these illustrations and experimenting with mockups. I hope you enjoy them and perhaps find some inspiration to exercise.